Client Demographics: My client is anyone of the ages between, 20-45 that is female. I chose this group because I know my mother loves these type of simple cards. They get the point across while using form, function, and font. I am targeted towards females of those ages who have any occupation or none, income level shouldn't really matter because I would make my prices reach everyones price range! Honestly these cards are fun and simple and help for any occasion. If your'e a mom, sister, daughter, friend etc you should come on by! There are endless options and fit all our criteria.